packaging-design-compliance-requirements-labeling-standards-2026
不懂法规的设计，离废品只差一个印刷机
导语：为什么包装设计必须懂法规？
很多设计师只关心好不好看，不关心合不合法。结果呢？设计稿改了七八版，客户很满意，上架前一天被市场监管叫停——标签不合规，限期整改，整批包装报废。
几千个盒子，几十万成本，一夜之间变废纸。不是印刷厂印错了，是设计师忽略了法规。
包装设计的第一条原则：先合法，再好看。
本手册汇总了食品、电子产品、轻工产品包装必须遵守的法规与标识要求，涵盖字体字号、净含量、日期标示、配料表、致敏物质、认证标志、储运标志、绿色产品认证等内容，可作为包装设计师的合规工具书使用。
第一部分：通用法规——所有产品包装都必须遵守的底线
根据《中华人民共和国产品质量法》第二十七条，产品或者其包装上的标识必须真实，并符合以下要求：
| 序号 | 要求 | 说明 |
|---|---|---|
| 1 | 产品质量检验合格证明 | 必须有“合格证”或“检验合格”字样 |
| 2 | 中文标明的产品名称、生产厂厂名和厂址 | 必须用规范汉字，不能用繁体字或纯外文 |
| 3 | 产品规格、等级、主要成分 | 根据需要标明，用中文 |
| 4 | 生产日期和安全使用期或失效日期 | 限期使用的产品必须在显著位置清晰标明 |
| 5 | 警示标志或中文警示说明 | 使用不当可能造成危害的产品必须标 |
一句话：谁生产的、叫什么、什么时候到期、怎么用安全——这四件事必须写清楚。
此外，根据《中华人民共和国广告法》第四条、第二十八条，广告不得含有虚假或者引人误解的内容，不得欺骗、误导消费者。这意味着包装上的宣传语（如“零添加”“纯天然”）必须有事实依据，否则可能构成虚假广告。
第二部分：字体字号要求——看不见的“尺寸红线”
2.1 净含量（产品重量/体积）的字号要求
净含量是包装上最容易被监管部门抓到把柄的地方。根据《食品标识监督管理办法》，净含量必须与食品名称在同一展示版面，且字号有明确的硬指标：
| 净含量范围 | 字符最小高度 | 特殊情形 |
|---|---|---|
| Qn ≤ 50g（或50mL） | 2mm | 包装最大表面面积＞400cm²时，提高到2.5mm |
| 50g ＜ Qn ≤ 200g（50mL ＜ Qn ≤ 200mL） | 3mm | — |
| 200g ＜ Qn ≤ 1kg（200mL ＜ Qn ≤ 1L） | 4mm | — |
| Qn ＞ 1kg（或1L） | 6mm | — |
| 以长度单位标注 | 2mm | 包装最大表面面积＞400cm²时，提高到2.5mm |
注意：组合包装（比如一箱里面4盒）的字号判定标准：里面的单件按各自的净含量算，外包装按总净含量算。
2.2 生产日期和保质期的字号要求
根据《食品标识监督管理办法》和GB 7718-2025，日期标示有重大变化：
| 包装最大表面面积 | 字符最小高度 |
|---|---|
| ≥35cm² | 3.0mm |
| ＜35cm² | 2.0mm |
新规要点：
- 必须用白底黑字等颜色对比明显的形式标注（压印、激光刻蚀方式可参照GB/T 5296.1确认呈现效果）
- 必须在包装上设置独立区域标注日期
- 必须同时标注生产日期和保质期到期日（保质期6个月以上的食品有例外）
- 日期统一按年、月、日的顺序标示
- 小规格食品（包装最大表面面积≤20cm²）可仅标示保质期和保质期到期日
“独立区域”要求：当包装因设计、布局限制无法在主要展示版面设置独立区域时，必须在该版面显著位置标注“见包装物某部位”的指引语，且实际标注日期的部位需易于查找，不得隐藏在包装褶皱、封口等隐蔽处。
2.3 其他强制标示内容的字号要求
包括：产品名称、配料表、致敏物质、生产者名称地址、贮存条件、食品生产许可证编号（SC）、产品标准代号、营养标签等：
| 包装最大表面面积 | 字符最小高度 | 备注 |
|---|---|---|
| ≤150cm² | 1.8mm | 小包装的“安全区” |
| 150cm² ＜ x ≤ 400cm² | 2.0mm | 营养成分表除外 |
| ＞400cm² | 2.5mm | 营养成分表除外 |
2.4 食品名称和营养声称的字号关系
营养声称的字高，不能超过食品名称的字高。比如你在包装上写“高钙”“无糖”，这几个字不能比产品名称的字更大。这是防止企业用大字吹嘘功能、用小字写真实身份。
2.5 外文、拼音、繁体字的字号限制
强制标示内容如果有外文、拼音或繁体字，这些字符的字高不得大于对应的规范汉字。也就是说：
- 不能英文很大、中文很小
- 不能繁体很大、简体很小
2.6 字体本身的限制
根据《食品标识监督管理办法》：
- 强制标示事项字体的高度与宽度比值应当不大于3（不能压成细长条）
- 必须使用与背景颜色对比明显的文字、符号、数字、图案
- 必须保证清晰识读，不得模糊
第三部分：食品包装标识清单
根据GB 7718-2025《食品安全国家标准 预包装食品标签通则》，预包装食品标签必须标注以下内容：
| 序号 | 必须标注项 | 说明 |
|---|---|---|
| 1 | 食品名称 | 能反映食品真实属性的专用名称 |
| 2 | 配料表 | 按添加量递减顺序排列，食品添加剂需规范标示 |
| 3 | 净含量和规格 | 固态、半固态、液态分别标示；以计量方式销售的除外 |
| 4 | 生产者和/或经营者信息 | 名称、地址、联系方式 |
| 5 | 生产日期和保质期到期日 | 两者必须同时标示（保质期6个月以上有例外） |
| 6 | 贮存条件 | 如“常温保存”“冷藏”等 |
| 7 | 食品生产许可证编号 | SC编号 |
| 8 | 产品标准代号 | 如GB/T 10782等 |
| 9 | 营养成分表 | 预包装食品必须标 |
| 10 | 致敏物质信息 | 含麸质谷物、甲壳纲类、鱼类、蛋类、花生、大豆、乳、坚果等八大类必须强制标示 |
配料表的特别说明：
- 按添加量递减顺序排列
- 复合配料必须展开标注（如酱油需写成“酱油（水、大豆、小麦）”）
- 食品添加剂需标具体名称，不能只标“增稠剂”三个字
致敏物质标示要求：
- 八大类致敏物质必须强制标示
- 可使用附录D中的标示形式
保健食品还必须标“保健食品”标志（蓝帽子）和“本品不能代替药物”的声明。
第四部分：电子产品包装标识
4.1 基础标识要求
电子产品包装必须标注：
- 产品名称、型号
- 制造商名称、地址
- 执行标准编号
- CCC认证标志（强制性认证产品）
- 能效标识（部分产品）
- 环保使用期限标识
4.2 绿色产品认证
根据2026年新发布的《绿色产品认证与标识管理办法》，绿色产品认证目录覆盖电子电器、家具、建材、快递包装、纺织品等122种产品。符合条件的产品可申请绿色产品认证，并使用统一绿色产品标识。这是首次对绿色产品认证活动作出的系统性规范，从单一标识管理向认证全链条监管转变。
4.3 电子元器件包装（新标准）
根据GB/T 45638-2025《使用条形码和二维符号的电子元器件产品包装标签》（2025年4月发布，11月实施）：
- 电子元器件产品包装需使用条形码或二维码符号
- 可用于产品追溯、库存管理
- 适用于电子产品的全生命周期追踪
4.4 电器包装通用要求
根据GB/T 22939.1-2025《家用和类似用途电器包装 第1部分：通用要求》（2025年11月实施）：
- 规定了电器包装的技术要求
- 包括包装标志的选用要求
- 适用于家用和类似用途电器的包装
第五部分：轻工产品包装标识
5.1 通用要求
根据《产品质量法》和销售包装标志标准，日用工业品包装必须标注：
- 产品名称、商标
- 规格、数量或净含量
- 生产厂名、厂址
- 生产日期、安全使用期或失效日期
- 主要成分、性能特点
- 用途、使用方法、保养方法
- 品级、批号
- 产品标准代号
5.2 塑料制品包装标识
根据GB/T 16288-2024《塑料制品的标志》（2025年4月实施）：
- 塑料制品必须标示材质种类
- 回收标识（三角形箭头符号）
- 通过统一的图形符号便于分类回收
5.3 塑料购物袋包装标识
根据GB/T 21661-2020《塑料购物袋》：
- 最小厚度≥0.025mm（强制性条款）
- 标注“为了保护环境和节约资源，请多次使用”
- 标注生产单位、执行标准、规格尺寸、公称承重
- 安全性说明和警告语：“为了避免和防止窒息等危险，请远离婴儿和幼儿，请不要在婴儿小床、睡床、围栏等处使用塑料购物袋”
- 直接接触食品用塑料购物袋必须标有“食品用”字样
- 生物降解塑料袋需满足GB/T 38082-2019标准
第六部分：包装上的图形标志
除了文字信息，包装上还必须包含以下图形标志：
6.1 储运图形符号标志（新规）
根据GB/T 191-2025《包装储运图形符号标志》（2026年3月1日正式实施），这是取代GB/T 191-2008的新标准，主要变化：
名称调整：由“包装储运图示标志”改为“包装储运图形符号标志”
标志分类细化（分为6个表格）：
| 表号 | 类型 | 适用场景 |
|---|---|---|
| 表1 | 大型包装常用标志 | 大型设备、大宗货物 |
| 表2 | 中小型包装通用搬运标志 | 日常消费品 |
| 表3 | 人工搬运标志 | 需人工搬运的包装 |
| 表4 | 机械搬运标志 | 需叉车等机械搬运 |
| 表5 | 包装运输和储存常用标志 | 运输仓储通用 |
| 表6 | 包装储存常用标志 | 仓储专用 |
常见标志变化对比：
| 2008版名称 | 2025版名称 | 主要变化 |
|---|---|---|
| 易碎物品 | 易碎，小心轻放 | 含义细化，增加使用方位要求 |
| 怕雨 | 避免雨淋 | 表述更明确 |
| 怕晒 | 避免日晒 | 新增标志 |
| 怕辐射 | 防止辐射 | 表述更明确 |
| 温度极限 | 温度限制 | 表述更规范 |
标志使用要求细化：
- “易碎，小心轻放”宜标在运输包装件每个端面和侧面的左上角或右上角
- 必要时，“禁止堆码”等限定标志可通过手绘方式添加
- “堆码质量极限”“堆码层数极限”中的数值可手动更改
注意：当产品执行标准中明示引用GB/T 191时，该标准从“推荐”变为“强制”。
6.2 包装标志分类
根据包装标准，包装标志主要分为三类：
运输标志（唛头）：反映收货人和发货人、目的地或中转地、件号、批号、产地等内容的几何图形、特定字母、数字和简短的文字等。
指示性标志：根据产品特性，用醒目的图形和简单的文字做出的标志，指示有关人员在装卸、搬运、储存作业中引起注意。常见的有：
- “此端向上”
- “易碎，小心轻放”
- “禁止堆码”
- “禁止翻滚”
- “此面禁用手推车”
- “禁用叉车”
警告性标志：在易燃品、易爆品、腐蚀性物品和放射性物品等危险品的运输包装上印制特殊的文字，以示警告。常见的有：
- “爆炸品”
- “易燃品”
- “有毒品”
- “腐蚀性物品”
- “放射性物品”
6.3 环保与认证标志
| 标志类型 | 用途 | 常见示例 |
|---|---|---|
| 环保回收标志 | 表明包装材料可回收 | 三角形箭头循环标志、塑料材质数字标识（1-7） |
| 绿色产品认证标志 | 证明产品通过绿色认证 | 绿色产品标识 |
| 警示标志 | 危险品、易碎品、需特殊处理的产品 | 见6.1-6.2 |
| 认证标志 | 证明产品通过特定认证 | CCC（中国强制认证）、绿色食品、有机产品、ISO |
| 商品条码 | 商品流通识别 | EAN-13码、二维码、条码 |
第七部分：包装设计中的广告合规
7.1 “零添加”等宣传用语的风险
在包装上使用“零添加”“不添加”“0%”等字样存在较高的合规风险：
- 《食品标识监督管理办法（征求意见稿）》明确规定，食品标识不能以“不添加”“零添加”“不含有”或类似字样强调不含有或者未使用的物质
- 《中华人民共和国食品安全法实施条例》规定，对于“按照食品安全标准不得含有或使用的物质”，不得在食品标签、说明书、广告中标注“不添加”“不含有”等字样
- 即使相关商标已合法注册，在包装上过分放大此类标识仍可能构成“虚假宣传”
给设计师的建议：在设计包装时，建议客户避免使用“零添加”“纯天然”“无污染”等缺乏明确定义和验证依据的宣传用语，除非能提供充分的检测报告和认证依据。
7.2 绝对化用语
根据《广告法》第九条，广告不得使用“国家级”“最高级”“最佳”等绝对化用语。包装作为广告的一种形式，同样受此约束。设计时应避免：
- “最好”“第一”“顶级”“至尊”等绝对化表述
- “全网销量第一”等无权威数据支撑的排名类表述
7.3 知识产权与版权风险
根据市场监管部门的合规培训，印刷企业在包装生产中存在以下常见风险点：
- 未建立商标出入库登记台账
- 未经授权印刷包装
- 使用非正版字体
给设计师的建议：
- 确保使用的字体已获得正版授权（不能直接使用系统自带字体用于商业设计）
- 确保包装上的图案、图形元素不侵犯他人版权
- 保留商标授权使用证明文件
第八部分：包装设计避坑清单
8.1 容易被忽略的“隐形红线”
| 错误 | 后果 | 正确做法 |
|---|---|---|
| 净含量字号不够 | 不合规，责令整改 | 按第二部分的表格对照执行 |
| 净含量放错位置 | 不合规 | 必须和食品名称在同一展示面 |
| 生产日期字号不够 | 不合规 | 35cm²以上包装必须3mm，且白底黑字 |
| 生产日期未设独立区域 | 不合规 | 设独立区域或加指引语 |
| 日期格式错误 | 消费者看不懂 | 统一“年、月、日”顺序 |
| 使用繁体字或纯外文 | 不合规，无法上架 | 必须用规范汉字 |
| 无质量合格证明 | 产品视为不合格 | 包装上要有“合格”字样或附合格证 |
| 进口食品无中文标签 | 海关扣留，禁止销售 | 必须加贴规范中文标签 |
| 致敏物质未标示（食品） | 可能造成消费者过敏事故 | 八大类致敏物质强制标示 |
| 塑料制品未标材质和回收标识 | 违反环保法规 | 按GB/T 16288标注材质和回收标志 |
| 塑料袋厚度低于0.025mm | 国家明令禁止 | 设计前确认包装类型，超标即违法 |
| 外文字号大于中文 | 不合规 | 外文字高≤对应汉字 |
| 字被压扁 | 不合规 | 字高宽比≤3 |
| 营养声称比食品名称大 | 不合规 | 声称字高≤食品名称字高 |
| 使用“零添加”等宣传语 | 可能构成虚假宣传 | 建议避免或提供验证依据 |
| 储运标志不符合GB/T 191-2025 | 流通中可能被拒收或处罚 | 按新标准执行，关注引用情况 |
8.2 给设计师的最后一句话
设计不能只看“好看”，更要看“合规”。
一个包装再好看，如果上不了架、被罚款、被下架，对客户来说就是废品。
你设计的不是一张图，是产品合法上市的门票。
附录：食品包装字号要求速查表
| 标示内容 | 字号要求 | 特殊条件 |
|---|---|---|
| 净含量（≤50g） | ≥2mm | 大包装（>400cm²）需≥2.5mm |
| 净含量（50-200g） | ≥3mm | — |
| 净含量（200g-1kg） | ≥4mm | — |
| 净含量（>1kg） | ≥6mm | — |
| 生产日期/保质期 | ≥3.0mm（≥35cm²） ≥2.0mm（<35cm²） |
白底黑字+独立区域 |
| 其他强制标示内容 | ≥1.8mm（≤150cm²） ≥2.0mm（150-400cm²） ≥2.5mm（>400cm²） |
营养成分表除外 |
| 外文/拼音/繁体 | ≤对应汉字 | — |
| 营养声称 | ≤食品名称 | — |
| 字体形状 | 高宽比≤3 | — |
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Packaging Design Compliance Requirements & Labeling Standards — Designer’s Compliance Handbook 2026
Design that doesn’t understand regulations is only one printing press away from becoming scrap
Intro: Why Must Packaging Designers Understand Regulations?
Many designers only care about how good something looks, not whether it’s legal. The result? The design goes through seven or eight revisions, the client is very satisfied, and then on the day before launch, market regulation authorities call a halt to it — the labels don’t comply, and you’re given a deadline to rectify. The entire batch of packaging is scrapped.
Thousands of boxes, hundreds of thousands of yuan in cost, turned into waste paper overnight. It wasn’t the printing plant that made a mistake — it was the designer who overlooked the regulations.
The first rule of packaging design: comply first, look good second.
This manual compiles the regulations and labeling requirements that food, electronics, and light industrial products must follow for their packaging. It covers font sizes, net content, date labeling, ingredient lists, allergen information, certification marks, transport and storage symbols, green product certification, and more. It can serve as a compliance reference for packaging designers.
Part One: Universal Regulations — The Bottom Line All Product Packaging Must Follow
According to Article 27 of the Product Quality Law of the People’s Republic of China, product identification or packaging labels must be truthful and meet the following requirements:
| Serial No. | Requirement | Explanation |
|---|---|---|
| 1 | Product quality inspection certificate | Must have “Certificate of Conformity” or “Inspection Passed” text |
| 2 | Product name, manufacturer name, and address in Chinese | Must use standard simplified Chinese characters, not traditional characters or purely foreign languages |
| 3 | Specifications, grades, main ingredients | Mark as needed, in Chinese |
| 4 | Production date and shelf life or expiration date | Products with limited shelf life must clearly display this in a prominent position |
| 5 | Warning symbols or Chinese warning instructions | Products that may cause harm if used improperly must include warnings |
One sentence: Who made it, what it’s called, when it expires, and how to use it safely — these four things must be clearly stated.
In addition, according to Articles 4 and 28 of the Advertising Law of the People’s Republic of China, advertisements must not contain false or misleading content and must not deceive or mislead consumers. This means that promotional claims on packaging (such as “zero additives” or “100% natural”) must have factual basis, otherwise they may constitute false advertising.
Part Two: Font and Size Requirements — The Invisible “Size Red Lines”
2.1 Net Content (Product Weight/Volume) Font Size Requirements
Net content is the area where regulatory authorities are most likely to catch violations. According to the Food Labeling Supervision and Management Measures, net content must appear on the same display panel as the food name, and the font size has clear mandatory specifications:
| Net Content Range | Minimum Character Height | Special Conditions |
|---|---|---|
| Qn ≤ 50g (or 50mL) | 2mm | When the maximum display surface area is >400cm², increase to 2.5mm |
| 50g < Qn ≤ 200g (50mL < Qn ≤ 200mL) | 3mm | — |
| 200g < Qn ≤ 1kg (200mL < Qn ≤ 1L) | 4mm | — |
| Qn > 1kg (or 1L) | 6mm | — |
| Marked in length units | 2mm | When the maximum display surface area is >400cm², increase to 2.5mm |
Note: For combined packaging (e.g., a case containing 4 boxes), the font size standard for individual units is determined by their respective net contents, and the outer packaging is determined by the total net content.
2.2 Production Date and Shelf Life Font Size Requirements
According to the Food Labeling Supervision and Management Measures and GB 7718-2025, there are significant changes to date labeling:
| Maximum Display Surface Area | Minimum Character Height |
|---|---|
| ≥35cm² | 3.0mm |
| <35cm² | 2.0mm |
Key points of the new regulation:
- Must be displayed in a format with high color contrast, such as white background with black text (embossing or laser etching methods can refer to GB/T 5296.1 to confirm the display effect)
- A separate area must be designated on the packaging for date labeling
- Both production date and expiration date must be displayed (with exceptions for foods with a shelf life of 6 months or more)
- Dates must uniformly follow the year-month-day order
- Small-packaged foods (maximum display surface area ≤20cm²) may display only the shelf life and expiration date
“Separate area” requirement: When the packaging design or layout does not allow for a separate area on the main display panel, a guidance phrase such as “see [specific part of the packaging]” must be displayed in a prominent position on that panel, and the actual date labeling location must be easy to find, not hidden in packaging folds, seals, or other concealed areas.
2.3 Font Size Requirements for Other Mandatory Labeling Content
Including: product name, ingredient list, allergen information, producer name and address, storage conditions, food production license number (SC), product standard code, and nutrition label:
| Maximum Display Surface Area | Minimum Character Height | Notes |
|---|---|---|
| ≤150cm² | 1.8mm | “Safety zone” for small packages |
| 150cm² < x ≤ 400cm² | 2.0mm | Excluding nutrition label |
| >400cm² | 2.5mm | Excluding nutrition label |
2.4 Font Size Relationship Between Food Name and Nutrition Claims
The character height of nutrition claims must not exceed the character height of the food name. For example, if you write “High Calcium” or “Sugar-Free” on the packaging, those characters cannot be larger than the food name. This prevents companies from using large text to exaggerate functions while writing the true identity in small text.
2.5 Font Size Restrictions for Foreign Languages, Pinyin, and Traditional Characters
If mandatory labeling content includes foreign languages, pinyin, or traditional characters, the character height of these characters must not exceed that of the corresponding standard Chinese characters. In other words:
- English characters cannot be larger than Chinese characters
- Traditional characters cannot be larger than simplified characters
2.6 Font Shape Restrictions
According to the Food Labeling Supervision and Management Measures:
- The ratio of character height to width for mandatory labeling items must not exceed 3 (cannot be compressed into thin strips)
- Must use text, symbols, numbers, and patterns with obvious contrast against the background color
- Must ensure clear readability, no blurring allowed
Part Three: Food Packaging Label Checklist
According to GB 7718-2025 National Food Safety Standard — General Rules for the Labeling of Prepackaged Foods, the following must be labeled on prepackaged food labels:
| Serial No. | Mandatory Item | Explanation |
|---|---|---|
| 1 | Food name | A dedicated name that reflects the true nature of the food |
| 2 | Ingredient list | Arranged in descending order of addition amount; food additives must be labeled with standard names |
| 3 | Net content and specifications | Displayed separately for solid, semi-solid, and liquid; except for products sold by measurement |
| 4 | Producer and/or operator information | Name, address, contact information |
| 5 | Production date and shelf life | Both expiration date and shelf life must be displayed simultaneously (with exceptions for foods with shelf life over 6 months) |
| 6 | Storage conditions | Such as “store at room temperature” or “refrigerate” |
| 7 | Food production license number | SC number |
| 8 | Product standard code | Such as GB/T 10782 |
| 9 | Nutrition label | Mandatory for all prepackaged foods |
| 10 | Allergen information | Gluten-containing cereals, crustaceans, fish, eggs, peanuts, soybeans, milk, nuts — eight major categories must be mandatory |
Special notes on ingredient lists:
- Arranged in descending order of addition amount
- Compound ingredients must be fully expanded (e.g., soy sauce must be written as “soy sauce (water, soybeans, wheat)”)
- Food additives must be labeled with their specific names, not just “thickener”
Allergen labeling requirements:
- All eight major categories of allergens must be mandatory
- The labeling forms in Appendix D may be used
- Health foods must also display the “Health Food” logo (blue hat) and the statement “This product cannot replace medicine”
Part Four: Electronics Packaging Labeling
4.1 Basic Labeling Requirements
Electronics packaging must display:
- Product name and model
- Manufacturer name and address
- Execution standard number
- CCC certification mark (for products requiring mandatory certification)
- Energy efficiency label (for certain products)
- Environmental use period label
4.2 Green Product Certification
According to the Green Product Certification and Labeling Management Measures newly published in 2026, the green product certification catalog covers 122 products including electronics, furniture, building materials, express packaging, and textiles. Products that meet the requirements can apply for green product certification and use the unified green product label. This is the first systematic regulation of green product certification activities, shifting from single-label management to full-chain certification supervision.
4.3 Electronic Component Packaging (New Standard)
According to GB/T 45638-2025 Labels for Electronic Component Product Packaging Using Barcodes and Two-Dimensional Symbols (published April 2025, implemented November 2025):
- Electronic component product packaging must use barcodes or QR code symbols
- Can be used for product traceability and inventory management
- Applies to full lifecycle tracking of electronic products
4.4 General Requirements for Appliance Packaging
According to GB/T 22939.1-2025 Packaging for Household and Similar Electrical Appliances — Part 1: General Requirements (implemented November 2025):
- Specifies technical requirements for appliance packaging
- Includes requirements for the selection of packaging marks
- Applies to packaging for household and similar electrical appliances
Part Five: Light Industrial Product Packaging Labeling
5.1 General Requirements
According to the Product Quality Law and sales packaging labeling standards, daily industrial product packaging must display:
- Product name and trademark
- Specifications, quantity, or net content
- Manufacturer name and address
- Production date, safe use period, or expiration date
- Main ingredients and performance characteristics
- Purpose, usage methods, and maintenance instructions
- Grade and batch number
- Product standard code
5.2 Plastic Product Packaging Labeling
According to GB/T 16288-2024 Marking of Plastic Products (implemented April 2025):
- Plastic products must display material type
- Recycling symbol (triangle arrow symbol)
- Facilitate classification and recycling through unified graphic symbols
5.3 Plastic Shopping Bag Packaging Labeling
According to GB/T 21661-2020 Plastic Shopping Bags:
- Minimum thickness ≥0.025mm (mandatory clause)
- Must display “To protect the environment and conserve resources, please use multiple times”
- Must display manufacturer, execution standard, specifications, and rated load capacity
- Safety statement and warning: “To avoid and prevent suffocation hazards, please keep away from infants and toddlers. Do not use plastic shopping bags in infant beds, sleeping beds, cribs, or similar areas.”
- Plastic shopping bags for direct food contact must be marked “For Food Use”
- Biodegradable plastic bags must meet GB/T 38082-2019 standard
Part Six: Graphic Symbols on Packaging
In addition to text information, packaging must include the following graphic symbols:
6.1 Transport and Storage Graphic Symbol Marks (New Regulation)
According to GB/T 191-2025 Graphic Symbols for Packaging Transport and Storage (officially implemented March 1, 2026), this replaces GB/T 191-2008. The main changes are:
Name adjustment: Changed from “Packaging Transport and Storage Diagram Marks” to “Packaging Transport and Storage Graphic Symbol Marks”
Refined mark classification (divided into 6 tables):
| Table No. | Type | Applicable Scenario |
|---|---|---|
| Table 1 | Large packaging common marks | Large equipment, bulk cargo |
| Table 2 | General handling marks for small and medium packaging | Daily consumer goods |
| Table 3 | Manual handling marks | Packaging requiring manual handling |
| Table 4 | Mechanical handling marks | Requiring forklifts or other machinery |
| Table 5 | Common transport and storage marks | General transport and warehousing |
| Table 6 | Packaging storage common marks | Warehousing-specific |
Common mark changes comparison:
| 2008 Version Name | 2025 Version Name | Main Change |
|---|---|---|
| fragile, handle with care | Fragile, handle with care | Meaning refined, usage direction requirements added |
| Avoid rain | Avoid rain and moisture | Expression made clearer |
| Avoid sun | Avoid sun exposure | New mark added |
| Avoid radiation | Prevent radiation | Expression made clearer |
| Temperature limit | Temperature restriction | Expression standardized |
Mark usage requirements refined:
- “Fragile, handle with care” should be marked on the upper left or upper right corner of each end face and side of the transport packaging
- When necessary, restrictive marks such as “Do not stack” can be added by hand-drawing
- The values for “maximum stack weight limit” and “maximum stack layer limit” can be manually changed
Note: When a product’s execution standard explicitly references GB/T 191, that standard changes from “recommended” to “mandatory.”
6.2 Packaging Mark Classification
According to packaging standards, packaging marks are mainly divided into three categories:
Shipping marks (shipping labels): Geometric shapes, specific letters, numbers, and brief text that reflect the consignee and consignor, destination or transit point, piece number, batch number, place of origin, and other content.
Indicative marks: Based on product characteristics, conspicuous graphics and simple text are used to draw the attention of relevant personnel during loading, unloading, handling, and storage operations. Common examples include:
- “This side up”
- “Fragile, handle with care”
- “Do not stack”
- “Do not roll”
- “This side — no hand trucks allowed”
- “Forklifts prohibited”
Warning marks: Special text printed on the transport packaging of flammable, explosive, corrosive, and radioactive hazardous materials as a warning. Common examples include:
- “Explosives”
- “Flammable materials”
- “Toxic substances”
- “Corrosive materials”
- “Radioactive materials”
6.3 Environmental and Certification Marks
| Mark Type | Purpose | Common Examples |
|---|---|---|
| Environmental recycling mark | Indicates that packaging materials are recyclable | Triangle arrow recycling symbol, plastic material number标识 (1-7) |
| Green product certification mark | Proves the product has passed green certification | Green product label |
| Warning marks | Hazardous materials, fragile items, products requiring special handling | See sections 6.1-6.2 |
| Certification marks | Proves the product has passed specific certification | CCC (China Compulsory Certification), green food, organic products, ISO |
| Product barcode | Product circulation identification | EAN-13 code, QR code, barcode |
Part Seven: Advertising Compliance in Packaging Design
7.1 Risks of Promotional Language Like “Zero Additives”
Using terms like “zero additives,” “no additives,” or “0%” on packaging carries significant compliance risks:
- The Food Labeling Supervision and Management Measures (Draft for Comments) explicitly states that food labels cannot use terms like “no additives,” “zero additives,” “free from,” or similar wording to emphasize the absence or non-use of substances
- The Implementation Regulations of the Food Safety Law of the People’s Republic of China stipulate that for substances that “should not be contained or used according to food safety standards,” labels, instructions, and advertisements cannot be marked with “no additives” or “free from”
- Even if the relevant trademark is legally registered, excessively enlarging such labels on packaging may still constitute “false advertising”
Advice for designers: When designing packaging, advise clients to avoid using promotional language such as “zero additives,” “100% natural,” or “pollution-free” that lacks clear definitions and verification basis, unless they can provide sufficient test reports and certification evidence.
7.2 Absolute Language
According to Article 9 of the Advertising Law, advertisements must not use absolute language such as “national level,” “highest grade,” or “best.” Since packaging is a form of advertising, it is equally subject to this constraint. Designers should avoid:
- Absolute expressions such as “best,” “number one,” “top-tier,” “supreme”
- Ranking claims such as “number one in online sales” without authoritative data support
7.3 Intellectual Property and Copyright Risks
According to compliance training from market regulation authorities, printing enterprises face the following common risks in packaging production:
- Failure to establish trademark in/out registration ledgers
- Printing packaging without authorization
- Use of non-genuine fonts
Advice for designers:
- Ensure that all fonts used have been properly licensed (do not directly use system-default fonts for commercial design)
- Ensure that patterns and graphic elements on packaging do not infringe on others’ copyrights
- Keep records of trademark authorization documents
Part Eight: Packaging Design Pitfall Avoidance Checklist
8.1 Easily Overlooked “Invisible Red Lines”
| Mistake | Consequence | Correct Practice |
|---|---|---|
| Net content font size too small | Non-compliant, ordered to rectify | Refer to the table in Part Two for comparison |
| Net content placed in wrong position | Non-compliant | Must be on the same display panel as the food name |
| Production date font size too small | Non-compliant | For packaging ≥35cm², must be 3mm, with white background and black text |
| Production date not in a separate area | Non-compliant | Set up a separate area or add a guidance phrase |
| Incorrect date format | Consumers cannot read it | Uniformly use “year, month, day” order |
| Use of traditional characters or purely foreign language | Non-compliant, cannot be listed for sale | Must use standard simplified Chinese characters |
| No quality inspection certificate | Product deemed non-compliant | Must have “Qualified” text on packaging or attach a certificate |
| Imported food without Chinese labels | Seized by customs, prohibited from sale | Must affix standardized Chinese labels |
| Allergen information not labeled (for food) | May cause consumer allergic reactions | All eight major categories of allergens must be mandatory |
| Plastic products without material and recycling marks | Violates environmental regulations | Mark material and recycling symbols per GB/T 16288 |
| Plastic bag thickness below 0.025mm | Explicitly prohibited by the state | Confirm packaging type before design; exceeding the limit is illegal |
| Foreign language font larger than Chinese | Non-compliant | Foreign character height ≤ corresponding Chinese character height |
| Compressed characters | Non-compliant | Character height-to-width ratio ≤ 3 |
| Nutrition claim larger than food name | Non-compliant | Claim character height ≤ food name character height |
| Use of promotional language like “zero additives” | May constitute false advertising | Advise avoidance or provide verification evidence |
| Transport and storage marks not compliant with GB/T 191-2025 | May be rejected or penalized during circulation | Follow the new standard, pay attention to citation status |
8.2 A Final Word of Advice for Designers
Design cannot only look at “how good it looks,” it must also look at “compliance.”
No matter how good a package looks, if it cannot be listed for sale, results in fines, or is pulled from shelves, it is scrap to the client.
What you design is not just an image — it is the ticket for a product to legally enter the market.
Appendix: Quick Reference Table for Food Packaging Font Size Requirements
| Labeling Content | Font Size Requirement | Special Conditions |
|---|---|---|
| Net content (≤50g) | ≥2mm | Large packaging (>400cm²) requires ≥2.5mm |
| Net content (50-200g) | ≥3mm | — |
| Net content (200g-1kg) | ≥4mm | — |
| Net content (>1kg) | ≥6mm | — |
| Production date / shelf life | ≥3.0mm (≥35cm²) ≥2.0mm (<35cm²) | White background with black text + separate area |
| Other mandatory labeling content | ≥1.8mm (≤150cm²) ≥2.0mm (150-400cm²) ≥2.5mm (>400cm²) | Excluding nutrition label |
| Foreign language / pinyin / traditional characters | ≤ corresponding Chinese characters | — |
| Nutrition claims | ≤ food name | — |
| Font shape | Height-to-width ratio ≤ 3 | — |
Disclaimer: This article is compiled based on laws, regulations, and standards found in search results, and is for reference only. Laws, regulations, and standards are updated from time to time. Actual design should be based on the latest version.
17vis · Xingzhe Zhi
Make packaging design both beautiful and compliant
Version: 20260516V3.0
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