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“Brand Companion Plan” — Build Your Brand Assets with 17Brand OS. Never Offline. Always Professional

「品牌陪跑计划」

17Brand OS：变量式VI品牌视觉资产创作 + 智能交付系统——前沿设计实力，企业级交付时效，让品牌资产线上领跑

一、17Brand OS：一套跑在行业前面的品牌资产系统

它是一套变量式VI品牌视觉资产创作与智能交付系统——把国际前沿的品牌管理方法论，变成企业可运行、可调用、可迭代的品牌视觉在线系统。

【传统VI最大的成本，不是制作费，是“消化成本”。一个设计需求进来，需要设计师花时间理解、消化、转化、输出——每一个环节都在消耗专业人力。而17Brand OS，把这一切前置了。设计规则已经录入系统，任何人在任何时间，只需要“问”，系统直接“给”。不需要设计师“翻译”，不需要设计师“消化”。】

【17Brand OS 的“神奇”，不在“自动生成”。而在“提前设计”。系统里每一个你随时调用的文件——Logo的每一个版本、每一套色值、每一个字体规范、每一份PPT模板、每一张刀模图——都是专业设计师提前精心设计、反复审核、按规则录入的。系统不创造，系统只交付。你把设计师的成果“前置”到了系统里，才换来“后置”的秒级响应。】

能力维度	17Brand OS 做到什么程度
资产创作	变量式VI体系，完整版/简化版/icon版/反白版，全格式输出
资产存储	结构化云端资产库，永不丢失、全员可查
资产交付	对话式调用，秒级响应，“你问它给”
资产迭代	模块级更新，版本可追溯，秒级同步
生产对接	内置工程文件模块，刀模图/印刷规范直接发工厂

二、核心能力一：变量式VI——不是定死，是给规则

传统VI的问题是：一个版本打天下。官网用这个，APP用这个，深色模式还这个——根本不适用。

变量式VI的做法是：品牌核心不变，应用形态可变。

应用场景	需要什么版本	17Brand OS 内置
官网 / 门店招牌	完整版Logo	✅
APP图标 / 社媒头像	简化版 / icon版	✅
深色背景 / 透明底图	反白版	✅
印刷品 / 包装	矢量工程文件	✅
数字端 / 网页	SVG / PNG / HTML代码	✅

一套规则，全场景适配。品牌不乱，团队不累。

三、核心能力二：智能交付——秒级响应，问就有

传统方式：翻文件夹 → 问同事 → 翻聊天记录 → 终于找到 → 发现是旧版。

【更常见的情况是：一个办公文员要做个PPT，想要品牌视觉样式；一个新员工入职，想要一个邮件签名样式。放在传统模式里，这些“小需求”也要走流程——提需求、等排期、设计师花时间做、再修改……一个简单的PPT模板或邮件签名，可能等上两三天。】

17Brand OS 的方式：问，就有。

你说	系统给你
“品牌主色是什么”	CMYK / HEX / RGB / Pantone 全色值表
“Logo”	全部版本 + 全部格式
“PPT模板”	可编辑源文件，直接改直接用
“邮件签名样式”	HTML代码，复制粘贴即用
“名片模板”	可编辑源文件，直接改直接用
“包装印刷文件”	刀模图 + 色值定位 + 材质工艺说明
“列出所有文件”	全部资产打包下载

【一个文员、一个新员工、任何一个非设计岗位的人——不需要等设计师，不需要学设计软件，不需要理解“出血”“字重”“色彩空间”。只需要说出“我要什么”，系统直接给。设计师的时间，从此不再被这些“重复性、标准化”的需求消耗。】

【这不是“AI自动生成”，这是“设计师提前为你设计好”。一个PPT模板、一个邮件签名样式——不是系统凭空“变”出来的。是我们的设计师提前做好了可编辑源文件，按规范录入系统，标好关键词。当你问“PPT模板”时，系统做的唯一一件事是：快速找到那个文件，递给你。】

【你拿到的那3秒，背后是我们设计师几小时甚至几天的设计、修改、定稿、录入。】

四、核心能力三：国际前沿设计实力——我们交付的，不只是文件

17vis 团队深耕品牌设计行业多年，服务过上百个品牌，覆盖餐饮、科技、消费、文创等领域。

能力模块	具体内容
品牌策略	品牌定位、调性定义、受众分析
视觉设计	Logo、色彩、字体、图形、插画、IP
应用设计	包装、电商、官网、社媒、办公物料
工程交付	刀模图、印刷规范、材质工艺、生产对接
动态品牌	动态Logo、响应式标志、多端适配
规范体系	轻量VI、变量式VI、品牌资产库搭建

每一份文件，都符合国际专业水准。你拿到的，是品牌视觉设计的专业输出。

五、核心能力四：交付时效——不拖稿，说到做到

服务环节	17Brand OS 的承诺
启动时间	签约后48小时内启动
品牌诊断	3-5个工作日出方案
Logo创作	2-4周内完成
基础系统交付	4-6周内上线
完整系统交付	6-8周内完成
日常响应	设计需求24小时内回复
紧急需求	即时响应通道，24小时内给出方案

六、17Brand OS 与传统方式的核心差异

维度	传统VI手册	自己雇设计师	17Brand OS
设计水平	取决于找谁做	取决于招到谁	17vis团队专业输出
设计来源	取决于找谁做	取决于招到谁	设计师提前设计 + 系统交付
交付周期	2-6个月	随时，但水平不稳	6-8周系统上线
使用方式	翻手册，找规范	问设计师	对话式调用，秒级响应
资产存储	客户自己管	人走资产丢	云端结构化存储
版本更新	推翻重做	看设计师状态	模块级迭代，秒级同步
生产对接	中间转一手	设计师转一手	工程文件直接发工厂
日常小需求	找设计师，等排期	找设计师，等排期	系统直接给，无需设计师介入
非设计岗位使用	看不懂、找不到	只能问设计师	文员、新员工、任何人，问就有
设计师时间	被大量重复需求消耗	被大量重复需求消耗	设计师专注核心创作，重复需求系统解决
后续成本	改版重新报价	持续付工资	每月200元系统使用费

七、谁已经用上了？

品牌类型	价值体现
品牌方	团队不再问“Logo在哪”，效率提升10倍
连锁品牌	总部管控，加盟商自助下载，品牌不走样
消费品品牌	包装文件直接给印刷厂，零误差
科技公司	UI团队直接调用品牌变量，开发效率翻倍
成长型企业	不需要雇全职设计师，系统搞定日常

八、服务模式：6个月初级共建，之后永久在线

阶段	时长	费用	服务内容
核心服务期	6个月	5,000元/月	变量式VI资产创作 + 17Brand OS搭建 + 资产入库 + 全部源文件
赠送	6个月期满	免费	完整VIS手册（40-60页PDF）
维护期（可选）	6个月后	200元/月	系统访问 + 资产下载 + 服务器存储

九、我们的承诺

承诺	说明
资产归你	所有源文件，全部导出给你，无任何绑定
系统不锁死	想继续用系统，每月两百；不想用，资产在手
版本不封板	品牌在生长，系统跟着长
人走茶不凉	换任何员工、任何供应商，品牌资产都在
响应不拖延	24小时响应机制，说到做到

十、结语

17Brand OS 不是一本手册。

它是：

• 一套变量式VI的方法论落地
• 一个对话即交付的智能系统
• 一份国际前沿的能力输出
• 一个永不掉线、持续迭代的品牌资产库

【最重要的是：它让品牌资产，不再只是“设计师能用的工具”，而是“全公司都能用的基础设施”。一个PPT模板、一封邮件签名——这些过去需要设计师花时间做的“小事”，现在任何人在任何时间，问系统，直接拿。设计师的时间，终于可以还给真正需要创造力的工作。】

【17Brand OS 不是魔法。它的“秒级响应”，来自设计师的“提前投入”。它的“问就有”，来自设计师的“精心准备”。我们把设计师的时间，花在了“设计”上，而不是“反复交付同一个东西”上。你拿走的那3秒，是我们准备好的几百个小时。】

「品牌陪跑计划」= 17vis专业设计 + 17Brand OS系统 + 6个月持续服务 + 永久品牌资产

17vis全球首发 17Brand OS V3.2.0 品牌资产智能交付系统 / 再提升品牌变量VIS效能

English Version

“Brand Companion Plan”

17Brand OS: Variable VI Brand Visual Asset Creation + Intelligent Delivery System

— Internationally Leading Design Capability, Enterprise-Grade Delivery Speed, Keep Your Brand Assets Running Online

I. 17Brand OS: A Brand Asset System Running Ahead of the Industry

It is a Variable VI brand visual asset creation and intelligent delivery system — transforming internationally leading brand management methodologies into an online brand visual system that enterprises can run, call upon, and iterate.

【The biggest cost of traditional VI is not the production fee — it’s the “digestion cost.” Every design request requires the designer to spend time understanding, digesting, translating, and outputting — every step consumes professional manpower. 17Brand OS moves all of this upfront. Design rules are already entered into the system. Anyone, at any time, simply “asks,” and the system “delivers.” No need for the designer to “translate.” No need for the designer to “digest.”】

【The “magic” of 17Brand OS is not “automatic generation.” It is “design upfront.” Every file you can call upon at any time — every version of the logo, every color value, every font specification, every PPT template, every die-cut template — is carefully designed in advance, repeatedly reviewed, and entered according to rules by professional designers. The system does not create. The system only delivers. You move the designer’s work “upfront” into the system, and in return, you get “post-delivery” speed measured in seconds.】

Capability Dimension	What 17Brand OS Delivers
Asset Creation	Variable VI system — full/simplified/icon/light-on-dark versions, all formats
Asset Storage	Structured cloud asset library — never lost, accessible by everyone
Asset Delivery	Dialogue-based access — second response — “ask and receive”
Asset Iteration	Module-level updates — version traceability — second sync
Production Integration	Built-in engineering files — die-cut templates/print specs — send directly to factories

II. Core Capability 1: Variable VI — Not Fixed Rules, but Rules That Adapt

The problem with traditional VI: one version for everything. Website uses this, APP uses this, dark mode still this — completely unsuitable.

The Variable VI approach: Brand core remains unchanged. Application form adapts.

Scenario	Version Needed	Built into 17Brand OS
Website / Storefront Signage	Full Logo	✅
APP Icon / Social Avatar	Simplified / Icon Version	✅
Dark Background / Transparent Background	Light-on-Dark Version	✅
Printed Materials / Packaging	Vector Engineering Files	✅
Digital / Web	SVG / PNG / HTML Code	✅

One set of rules. Adapts to all scenarios. Brand stays consistent. Team avoids headaches.

III. Core Capability 2: Intelligent Delivery — Ask and Receive in Seconds

Traditional way: Browse folders → Ask colleagues → Search chat history → Finally find it → Realize it’s the old version.

【More common scenario: An office worker needs to make a PPT and wants the brand visual style. A new employee needs an email signature style. In the traditional model, even these “small requests” require a process — submit request, wait for scheduling, designer spends time making it, revisions… a simple PPT template or email signature could take two or three days.】

The 17Brand OS way: Ask, and receive.

You Say	The System Gives You
“What is the brand primary color?”	CMYK / HEX / RGB / Pantone — full color table
“Logo”	All versions + all formats
“PPT template”	Editable source file — modify and use directly
“Email signature style”	HTML code — copy and paste
“Business card template”	Editable source file — modify and use directly
“Packaging print files”	Die-cut templates + color specifications + material/process instructions
“List all files”	Complete asset package for download

【An office worker, a new employee, anyone in a non-design role — no need to wait for a designer, no need to learn design software, no need to understand “bleed,” “font weight,” “color space.” Just say “what I need,” and the system delivers. The designer’s time is no longer consumed by these “repetitive, standardized” requests.]

【This is not “AI automatic generation.” This is “designed by our designers in advance for you.” A PPT template, an email signature style — these are not “magically created” by the system out of nothing. Our designers carefully create the editable source files in advance, enter them into the system according to specifications, and tag them with keywords. When you ask for a “PPT template,” the system does only one thing: quickly find that file and hand it to you.】

【The 3 seconds you experience is backed by hours or even days of our designers’ work — design, revision, finalization, and input.】

IV. Core Capability 3: Internationally Leading Design Capability — What We Deliver Goes Beyond Files

The 17vis team has深耕 the brand design industry for years, serving over 100 brands across food & beverage, technology, consumer goods, culture, and more.

Our professional capabilities cover:

Capability Module	Specifics
Brand Strategy	Brand positioning, tone definition, audience analysis
Visual Design	Logo, color, typography, graphics, illustration, IP
Application Design	Packaging, e-commerce, website, social media, office materials
Engineering Delivery	Die-cut templates, print specifications, materials/processes, production coordination
Dynamic Branding	Animated logos, responsive logos, multi-device adaptation
Standards System	Lightweight VI, Variable VI, brand asset library setup

Every file meets international professional standards. What you receive is the professional output of brand visual design.

V. Core Capability 4: Delivery Speed — On Time, Every Time

Service Stage	17Brand OS Commitment
Launch Time	Kickoff within 48 hours of signing
Brand Diagnosis	Proposal within 3-5 business days
Logo Creation	Completed within 2-4 weeks
Basic System Delivery	Online within 4-6 weeks
Complete System Delivery	Completed within 6-8 weeks
Daily Response	Design requests answered within 24 hours
Urgent Requests	Instant response channel — solution within 24 hours

VI. Core Differences Between 17Brand OS and Traditional Approaches

Dimension	Traditional VI Manual	In-House Designer	17Brand OS
Design Quality	Depends on who you hire	Depends on who you hire	17vis team professional output
Design Source	Depends on who you hire	Depends on who you hire	Designer upfront design + system delivery
Delivery Cycle	2-6 months	Anytime, but inconsistent quality	System online in 6-8 weeks
Usage Method	Flip through manual, find specs	Ask the designer	Dialogue-based access, second response
Asset Storage	Client manages it themselves	Person leaves, assets disappear	Structured cloud storage
Version Updates	Start from scratch	Depends on designer’s mood	Module-level iteration, second sync
Production Coordination	Handoff through intermediaries	Handoff through designer	Engineering files direct to factory
Everyday Small Requests	Find designer, wait in queue	Find designer, wait in queue	System delivers directly — no designer involvement
Non-Design Role Usage	Can’t understand, can’t find	Have to ask the designer	Office worker, new employee, anyone — ask and receive
Designer’s Time	Consumed by repetitive requests	Consumed by repetitive requests	Designer focuses on core creative work — system handles repetitive requests
Ongoing Cost	Redesign requires new quote	Ongoing salary	200 RMB/month system maintenance fee

VII. Who Is Already Using It?

Brand Type	Value Delivered
Brand Owners	Teams stop asking “where’s the logo” — 10x efficiency
Franchise/Chain Brands	HQ controls, franchisees self-download — brand consistency
Consumer Goods Brands	Packaging files direct to printer — zero errors
Tech Companies	UI teams directly call brand variables — development efficiency
Growing Enterprises	No need to hire a full-time designer — system handles daily needs

VIII. Service Model: 6-Month Initial Build, Then Forever Online

Phase	Duration	Fee	Service Content
Core Service Period	6 months	5,000 RMB/month	Variable VI asset creation + 17Brand OS setup + asset library input + all source files
Bonus	Upon completion of 6 months	Free	Complete VIS manual (40-60 page PDF)
Maintenance Period (Optional)	After 6 months	200 RMB/month	System access + asset download + server storage

IX. Our Commitments

Commitment	Explanation
Assets Belong to You	All source files fully exported to you — no strings attached
System Not Locked	Continue using the system for 200/month — or keep your assets and stop
No Frozen Versions	Brand grows — the system grows with it
Assets Outlast People	Any employee change, any supplier change — brand assets remain
No Delays	24-hour response mechanism — we do what we say

X. Conclusion

17Brand OS is not a manual.

It is:

• A Variable VI methodology put into practice
• An intelligent dialogue-based delivery system
• An internationally leading professional capability
• A never-offline, continuously iterating brand asset library

【Most importantly: It transforms brand assets from “tools only designers can use” into “infrastructure the entire company can use.” A PPT template, an email signature — these “small tasks” that used to require designers’ time and effort — now anyone, anytime, can ask the system and receive. The designer’s time can finally return to truly creative work.]

[17Brand OS is not magic. Its “second response” comes from the designer’s “upfront investment.” Its “ask and receive” comes from the designer’s “meticulous preparation.” We spend the designer’s time on “design” — not on “delivering the same thing over and over again.” The 3 seconds you experience is the hundreds of hours we have prepared for you.]

“Brand Companion Plan” = 17vis professional design + 17Brand OS system + 6 months of ongoing service + permanent brand assets

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