众筹策划网站众筹页面设计专业公司

Professional Crowdfunding Website Design Company Click to read English version

行业领先的专业众筹一站式服务商

成功案例

翻译自国外crowdfunding一词，即大众筹资或群众筹资，香港译作「群众集资」，台湾译作「群众募资」。由发起人、跟投人、平台构成。具有低门槛、多样性、依靠大众力量、注重创意的特征，是指一种向群众募资，以支持发起的个人或组织的行为。一般而言是透过网络上的平台连结起赞助者与提案者。群众募资被用来支持各种活动，包含灾害重建、民间集资、竞选活动、创业募资、艺术创作、自由软件、设计发明、科学研究以及公共专案等。Massolution研究报告指出，2013年全球总募集资金已达51亿美元，其中90%集中在欧美市场。世界银行报告更预测2025年总金额将突破960亿美元，亚洲将占比将大幅成长

用团购+预购的形式，向网友募集项目资金的模式。众筹利用互联网和SNS传播的特性，让小企业、艺术家或个人对公众展示他们的创意，争取大家的关注和支持，进而获得所需要的资金援助。
现代众筹指通过互联网方式发布筹款项目并募集资金。相对于传统的融资方式，众筹更为开放，能否获得资金也不再是由项目的商业价值作为唯一标准。只要是网友喜欢的项目，都可以通过众筹方式获得项目启动的第一笔资金，为更多小本经营或创作的人提供了无限的可能。

1、低门槛：无论身份、地位、职业、年龄、性别，只要有想法有创造能力都可以发起项目。
2、多样性：众筹的方向具有多样性，在国内的众筹网站上的项目类别包括设计、科技、音乐、影视、食品、漫画、出版、游戏、摄影等。
3、依靠大众力量：支持者通常是普通的草根民众，而非公司、企业或是风险投资人。
4、注重创意：发起人必须先将自己的创意（设计图、成品、策划等）达到可展示的程度，才能通过平台的审核，而不单单是一个概念或者一个点子，要有可操作性。

构成
发起人：有创造能力但缺乏资金的人；
支持者：对筹资者的故事和回报感兴趣的，有能力支持的人；
平台：连接发起人和支持者的互联网终端。

规则
1、筹资项目必须在发起人预设的时间内达到或超过目标金额才算成功。
2、在设定天数内，达到或者超过目标金额，项目即成功，发起人可获得资金；筹资项目完成后，支持者将得到发起人预先承诺的回报，回报方式可以是实物，也可以是服务，如果项目筹资失败，那么已获资金全部退还支持者。
3、众筹不是捐款，支持者的所有支持一定要设有相应的回报。

发展
众筹最初是艰难奋斗的艺术家们为创作筹措资金的一个手段，现已演变成初创企业和个人为自己的项目争取资金的一个渠道。众筹网站使任何有创意的人都能够向几乎完全陌生的人筹集资金，消除了从传统投资者和机构融资的许多障碍。
众筹的兴起源于美国网站kickstarter，该网站通过搭建网络平台面对公众筹资，让有创造力的人可能获得他们所需要的资金，以便使他们的梦想有可能实现。这种模式的兴起打破了传统的融资模式，每一位普通人都可以通过该种众筹模式获得从事某项创作或活动的资金，使得融资的来源者不再局限于风投等机构，而可以来源于大众。在欧美逐渐成熟并推广至亚洲、中南美洲、非洲等开发中地区。[1]
国内众筹与国外众筹最大的差别在支持者的保护措施上，国外项目成功了，马上会给项目发钱去执行。国内为了保护支持者，把它分成了两个阶段，会先付50%的资金去启动项目，项目完成后，确定支持者都已经收到回报，才会把剩下的钱交给发起人。截至2014年7月，国内有分属于股权众筹、奖励型众筹、捐赠性众筹等不同形式的平台数十家不等。

优点
一般而言，传统的风投项目都来自关系网推荐，或各种网站提交的资料，而众筹平台则为风投公司带来了更多的项目，也拥有更高效的机制对项目进行审核，能更快地与企业家进行沟通，令投资决策过程更加合理。
风投可以利用众筹平台上的资料，决定一个项目是否值得花时间。由于日程安排有限，很多风投资本家都认为众筹平台有其价值，帮助节省了不少时间。风投每天都会收到数十份商业计划，格式不同，有些还缺乏必要的数据。而众筹平台会对公司进行分类整理，并以标准格式进行呈现，这能让投资者省下不少时间。[2]
众筹平台也能让尽职审查过程变得更快。众筹平台会要求公司提供一些必要的数据，供投资者参考，帮助作出决策。标准化的项目呈现和商业计划节省了风投的时间，他们不必亲自搜索特定的信息，而这些信息往往会因格式不同，而难以查找。[2]
众筹平台能帮助企业家了解如何准备及呈现自己的项目，从而吸引更多的投资人。
另外，众筹平台还能提升信息分享，谈判及融资的速率，像AngelList，Fundable，Crowdfunder和EquityNet这样的众筹平台，都拥有自己的技术，帮助简化融资过程。
众筹平台有成千上万的投资者使用它。投资者形成了一个群体，而众筹平台往往也能让他们相互交流，在尽职调查中提供投资帮助。借助集体的智慧，投资者也往往能做出更理性的决策。
众筹平台还能用来检验产品及服务的优劣。像Kickstarter这样的平台允许任何年满18岁的人参与，因而能让大批早期支持者帮助检验产品和服务，之后投资者可决定是否进一步参与。Oculus Rift就是一个很好的例子，它先在众筹中成功获得了240万美元的资金，之后才获得了风投公司Andreeseen Horowitz领投的7500万美元融资。
现阶段，以投资为基础的众筹平台的资本结构还需要进一步调整，才能满足风投社区的标准。

众筹对风投很有吸引力，因为它要求企业家展现自己公司的实力，以及它们对市场的价值。这意味着，只有强大的团队和创新的理念才能接受市场检验，获得风投公司及其它投资者的青睐。

一七品牌策划专业重酬一站式提供商，集策划设计制作于一体，
短片拍摄，产品摄影，文案撰写，页面设计众筹管理等全方位服务。

English Version

Professional Crowdfunding Website Design Company

Introduction: The article title mentions “Professional Crowdfunding Website Design Company,” but the content is primarily about the concept of crowdfunding itself rather than website design. The text explains what crowdfunding is, its characteristics, composition, rules, development history, advantages, and includes case studies and company service introductions.

1. Definition of Crowdfunding

Crowdfunding, translated from the English word “crowdfunding,” refers to mass fundraising or public fundraising. Hong Kong translates it as “群众集资” (Qunzhong Jizhi), while Taiwan translates it as “群众募资” (Qunzhong Muzi). It is composed of initiators, backers, and platforms.

2. Characteristics of Crowdfunding

Crowdfunding is characterized by:

Low Barrier: Anyone with ideas and creative ability can initiate a project, regardless of identity, status, occupation, age, or gender.
Diversity: The directions of crowdfunding are diverse. Domestic crowdfunding websites include project categories such as design, technology, music, film and television, food, comics, publishing, games, photography, etc.
Reliance on Public Power: Supporters are typically ordinary grassroots people, not companies, enterprises, or venture capitalists.
Emphasis on Creativity: Initiators must first bring their creativity (design drawings, finished products, plans, etc.) to a presentable level before passing platform review. It must be actionable, not just a concept or an idea.

3. Composition of Crowdfunding

Crowdfunding consists of three main components:

Initiators: People with creative ability but lacking funds.
Backers: People with the ability to support, who are interested in the fundraiser’s story and returns.
Platform: Internet terminals that connect initiators and supporters.

4. Rules of Crowdfunding

There are three main rules for crowdfunding:

Time Limit: The fundraising project must reach or exceed the target amount within the time set by the initiator to be considered successful.
Success Criteria: Within the set number of days, if the target amount is reached or exceeded, the project is successful, and the initiator can receive funds. After the project is completed, supporters will receive the returns promised by the initiator. Returns can be physical goods or services. If the project fundraising fails, all funds raised will be refunded to supporters.
Not Donation: Crowdfunding is not a donation. All support from supporters must have corresponding returns.

5. Development of Crowdfunding

Crowdfunding was originally a means for struggling artists to raise funds for creation but has evolved into a channel for startups and individuals to raise funds for their own projects.

Crowdfunding websites enable anyone with creativity to raise funds from almost completely strangers, eliminating many barriers from traditional investors and institutional financing.

6. Origin and Development

The rise of crowdfunding originated from the US website Kickstarter. This website builds online platforms to raise funds from the public, enabling creative people to obtain the funds they need, making their dreams possible to realize. This model’s rise broke traditional financing models, and every ordinary person can obtain the first capital for project startup through this crowdfunding model, making the source of financing no longer limited to venture capital and other institutions, but can come from the public.

It has gradually matured in Europe and America and been promoted to Asia, Central and South America, Africa, and other developing regions.

7. Domestic vs. Foreign Crowdfunding Differences

The biggest difference between domestic and foreign crowdfunding is in supporter protection measures. In foreign countries, if a project succeeds, funds are immediately sent to the project for execution. In China, to protect supporters, it is divided into two stages: first, 50% of funds are paid to start the project, and after the project is completed and it is confirmed that supporters have received returns, the remaining money is handed to the initiator. As of July 2014, there were dozens of platforms of different forms in China, including equity crowdfunding, reward crowdfunding, and donation crowdfunding.

8. Advantages for Venture Capital

Generally, traditional venture capital projects come from relationship network recommendations or various website submissions. Crowdfunding platforms bring more projects to venture capital companies and have more efficient mechanisms to review projects, allowing faster communication with entrepreneurs and making the investment decision process more reasonable.

9. Time-Saving for Venture Capital

Venture capital can use the materials on crowdfunding platforms to decide whether a project is worth spending time on. Because of limited schedules, many venture capitalists believe crowdfunding platforms have value and help save a lot of time. Venture capital firms receive dozens of business plans every day, in different formats, some lacking necessary data. Crowdfunding platforms classify and organize companies and present them in standard formats, which can save investors a lot of time.

10. Faster Due Diligence

Crowdfunding platforms can also make the due diligence process faster. Crowdfunding platforms require companies to provide some necessary data for investors to reference and help make decisions. Standardized project presentation and business plans save time for venture capital, and they don’t need to search for specific information themselves, which is often difficult to find due to different formats.

11. Helping Entrepreneurs Prepare and Present Projects

Crowdfunding platforms can also help entrepreneurs understand how to prepare and present their projects, thereby attracting more investors.

12. Improving Information Sharing, Negotiation, and Financing Speed

Crowdfunding platforms can also improve information sharing, negotiation, and financing speeds. Platforms like AngelList, Fundable, Crowdfunder, and EquityNet all have their own technologies to help simplify the financing process.

13. Collective Wisdom and Rational Decision Making

Crowdfunding platforms have thousands of investors using them. Investors form a group, and crowdfunding platforms often allow them to communicate with each other, providing investment help during due diligence. With the collective wisdom, investors can often make more rational decisions.

14. Testing Products and Services

Crowdfunding platforms can be used to test the quality and advantages of products and services. Platforms like Kickstarter allow anyone over the age of 18 to participate, enabling a large number of early supporters to help test products and services, after which investors can decide whether to further participate. Oculus Rift is a good example; it successfully raised $2.4 million through crowdfunding before receiving $75 million in financing led by venture capital firm Andreessen Horowitz.

15. Adjusting Capital Structure

At this stage, equity-based crowdfunding platforms’ capital structure still needs further adjustment to meet the standards of the venture capital community.

16. Attractiveness to Venture Capital

Crowdfunding is very attractive to venture capital because it requires entrepreneurs to demonstrate their company’s strength and its market value. This means that only teams with strength and innovative concepts can pass market testing and gain the favor of venture capital companies and other investors.

17. Company Service Introduction

17 Brand Planning is a professional one-stop provider, integrating planning, design, and production, including short video shooting, product photography, copywriting, page design, crowdfunding management, and other comprehensive services.