Gazi Brother Rural Free-Range Chicken Eggs Classic Wood-Fired Chicken Eggs Packaging Design Case Study
Client: Gazi Brother Project: Complete Packaging Design Solution Time: January 6, 2015
Project Background: With the development of the times, the brand faces a series of urgent problems such as insufficient brand characteristics, lack of contemporary feel, and inconsistent overall image. These issues are reflected in the packaging, mainly manifested in the following points:
Packaging is scattered, with no unified style or standards (size, etc.)
Poor packaging serialization, unclear grade division, not conducive to display
Packaging cannot meet customers’ personalized needs (special occasions, special consumption)
Packaging focuses on tradition and cannot reflect the product characteristics of regional internationalization
Design Concept: Relying on the company’s strong strength, quickly create a high-end egg product star brand and build a leading brand in China’s high-end egg industry.
Refine the core selling points of the product, tell the unique functions of the product to stimulate consumers’ desire to buy
Through in-depth insight and analysis, propose new concepts for the brand and implement them into the new product image, comprehensively upgrading the product image
Market Response: Through our company’s comprehensive repositioning (brand, product name, product, advertising), it is now a leading brand in this category nationwide.
New brand image, starting from North China, developing the national market
Sales speed at the same sales point far exceeds competitors
