高档果酱草莓酱包装设计上海公司作品

Premium Jam Strawberry Jam Packaging Design Shanghai Company Works

本文展示高档果酱草莓酱包装设计案例,专注于果酱产品的现代化包装设计,提升产品价值和品牌形象。

高档果酱草莓酱包装设计上海公司作品
客户: 天宁香精香料 项目品牌包装设计 时间:20140612
项目背景:随着时代发展,面临品牌特色不足、时代感不强、整体形象不统一等一系列亟待解决的问题。这些问题反应在包装上,主要表现为以下几点:
1.包装零散,无统一风格,无统一标准(尺寸等)
2.包装系列化程度差,档次划分不明显,不利于陈列
3.包装无法满足客户个性化需求(特殊场合、特殊消费)
4.包装注重传统,无法体现区域国际化的产品特色
设计思路:依托企业雄厚的实力,快速打造高端果酱明星品牌,打造中国高端果酱行业领先品牌
1. 提炼产品核心卖点,诉说产品独特功能掀起消费者购买欲;
2. 经深入洞察分析为品牌提出了”精典配方”的理念,并将其贯彻到新的产品形象当中,对产品形象进行全面升级。
市场反响:通过我公司对其全方位重新定位(品牌、品名、产品、广告),目前”Delifruit”已是全国该品类的领先品牌。
1、全新品牌形象,以华东各大商超为起点,开拓全国市场。
2、同一销售点的销售速度远超竞争对手。
类产品包装设计
高档美式果酱草莓酱包装设计上海公司作品
高端韩式果酱草莓酱包装设计上海公司作品
果酱是把水果、糖及酸度调节剂混合后,用超过100℃温度熬制而成的凝胶物质,也叫果子酱。制作果酱是长时间保存水果的一种方法。主要用来涂抹于面包或吐司上食用。不论草莓、蓝莓、葡萄、玫瑰等小型果实,或李、橙、苹果、桃等大型果实切小后,同样可制成果酱,不过调制同一时间通常只使用一种果实。

设计说明

高档果酱草莓酱包装设计项目专注于果酱产品的现代化包装升级。设计团队深入分析果酱市场的特点和消费者需求,结合水果元素与现代设计语言,打造既保留天然特色又符合现代审美的包装方案。通过色彩、图形、材质的精心搭配,突出产品的天然、健康、高品质特性,提升品牌形象和市场竞争力。

English Version

Premium Jam Strawberry Jam Packaging Design Shanghai Company Works

Project: Premium Jam and Strawberry Jam Packaging Design
Product Category: High-end fruit jams and preserves
Design Focus: Modern packaging design for premium jam products

Design Concept:
This packaging design project focuses on the modernization of premium jam products. The design team conducted in-depth analysis of the jam market characteristics and consumer preferences, combining natural fruit elements with modern design language to create packaging solutions that preserve natural features while meeting contemporary aesthetic standards.

  • Natural Color Palette: Using colors that reflect the natural characteristics of fruits
  • Fruit-inspired Graphics: Incorporating strawberry and fruit illustrations in modern style
  • Premium Material Selection: High-quality materials that ensure product freshness and visual appeal
  • Functional Design: Packaging that is both practical for daily use and aesthetically pleasing

Design Objectives:

  • Enhance product value through professional packaging design
  • Create a premium brand image that justifies higher price points
  • Meet modern consumer expectations for quality and design
  • Develop packaging that stands out in the competitive jam market

Design Features:

  • Natural & Fresh Image: Emphasizing the natural and fresh characteristics of the products
  • Premium Aesthetics: Design that conveys quality and sophistication
  • Modern Appeal: Contemporary design that appeals to modern consumers
  • Practical Functionality: Packaging that protects products and enhances user experience

Design Team: Shanghai 17vis Brand Design Co., Ltd.
Project Completion: June 2014
Design Impact: Successfully enhanced product value and established premium brand positioning in the competitive jam market